A Cup Unlike Any Other Cup

At the center of our (first world) universe — for a brief moment in time anyway — stands a lone red cup. Considered by many to not be  spirited enough for Xmas, yet the familiar green siren is squarely centered. Did we mention she is green?
The irony.

Perhaps it’s a marketing strategy, and who doesn’t love publicity. Or perhaps, we as consumers need something more frivolous to obsess about in our high octane lives.

Screen Shot 2015-11-09 at 11.50.45 AMWe look at this year’s holiday cup however, with it’s cranberry and crimson reds, and we see a blank canvas awaiting one’s own story. The warm, rich hues evoke images of cranberry sauce, festive decor and joyous memories. Moreover, it evokes the very heart and soul of Starbucks as described on their blog: “…the welcoming face of Starbucks. For people all over the globe, [she] is a signal of the world’s finest coffee – and much more. [She] stands unbound, sharing our stories, inviting all of us in to explore, to find something new and to connect with each other. And as always, [she] is urging all of us forward to the next thing.”

Screen Shot 2015-11-09 at 1.06.00 PMScreen Shot 2015-11-09 at 12.57.14 PMTOBE TrendWatch:
At right, folds of ruby and celadon felt make up the diamond pattern of the cozy pillow. The festive iron wall bowls have bright enamel interiors and painted bronze exteriors. Image credit: Global Views.

With a blank canvas we’d do many things. Topping our list is the revival of classic Washington, DC style — the Tudor home. Ours would be furnished with contemporary designs and a palate of soft grays, crisp whites and light colors.

*Starbucks Senior Writer Steve M. 2011

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